Home - Rachel Driskell-Jackson

Stories Matter

Successful marketing is based on relationships (internal first, and then external). As a Content Marketer, I build relationships by establishing trust, providing value without obligation, and simplifying complex topics. A result of these actions includes a steady increase in organic growth across multiple channels.

I’m a life-long learner always striving to create more value around relationship building and data-driven strategy. My mission is to translate complex industry concepts into engaging, meaningful content that connects with the right audiences at the right time.

Results Delivered

90% LinkedIn Follower Growth over 12 months

38% Increase in Marketing Qualified Leads Year-Over-Year

20% increase in Organic Website Traffic over 6 months

70% growth in Blog Subscribers over 12 months

Rachel was one of our most prolific freelance writers at Check Out DFW. She covered a wide variety of topics across a wide spectrum of communities -- whether that was full-length feature, a news story, things-to-do content or something else. She always nailed deadlines, and most importantly, delivered high-quality content that audiences engaged with, helping us grow readership and revenue. Rachel would be a welcomed addition to any content team.

Jed Williams

Chief Operating Officer / Chief Revenue Officer

What I Do

/ Discover My Services

Brand Storytelling

Great content begins with great storytelling. I specialize in crafting narratives that build brand identity and foster connection. Whether it’s long-form thought leadership or short-form social copy, I approach every piece as a chance to build trust and contribute value.

Story Framework

B2B Storytelling

Visual and Video Storytelling

Customer Case Studies

Omni Channel Marketing

Strategy

I tailor content to audience preferences and platform behavior, with an emphasis on testing and optimization. My experience with segmentation, campaign development, and data-driven refinement has consistently moved the needle on lead generation and brand engagement.

Content Pillars

Managing Content Calendars

SME Interviews

SEO

Audience Segmentation

Data-driven Campaign Development

A/B Testing

Cross-functional Leadership & Collaboration

I’ve managed creative teams and worked alongside designers, PR professionals, and executives to elevate brand visibility—earning five industry awards for a SaaS organization along the way. I also enjoy working directly with subject matter experts and founders to develop standout thought leadership content.

Business Outcomes

Content/design Briefs

Cross-team Recognition

Creating Feedback Loops

Founder-led Content

Sales Enablement

Product Launches

Creating Conversions with Content

From email campaigns to social content, webinars, PR, events, and video, I bring a versatile skill set and a collaborative approach to every project. I’m comfortable leading cross-functional initiatives that amplify reach and deliver consistent, compelling messages across all touchpoints.

Your Story

Matters