Home - Rachel Driskell-Jackson

Value-Driven Content

Marketing is about building valuable relationships. As a Content Marketer, I blend data-driven strategy with creative storytelling to curate high-value content that educates, engages, and inspires audiences to take action. My approach builds trust, demystifies complex topics, and consistently drives organic growth across digital and print channels.

Results Delivered

90% LinkedIn Follower Growth over 12 months

38% Increase in Marketing Qualified Leads Year-Over-Year

30% increase in Organic Website Traffic over 6 months

70% growth in Blog Subscribers over 12 months

Rachel was one of our most prolific freelance writers at Check Out DFW. She covered a wide variety of topics across a wide spectrum of communities -- whether that was full-length feature, a news story, things-to-do content or something else. She always nailed deadlines, and most importantly, delivered high-quality content that audiences engaged with, helping us grow readership and revenue. Rachel would be a welcomed addition to any content team.

Jed Williams

Chief Operating Officer / Chief Revenue Officer

What I Do

/ Discover My Services

Brand Storytelling

Great content begins with great storytelling. I specialize in crafting narratives that build brand identity and foster connection. Whether it’s long-form thought leadership or short-form social copy, I approach every piece as a chance to build trust and contribute value.

Story Framework

B2B Storytelling

Visual and Video Storytelling

Customer Case Studies

Omni Channel Marketing

Strategy

I tailor content to audience preferences and platform behavior, with an emphasis on testing and optimization. My experience with segmentation, campaign development, and data-driven refinement has consistently moved the needle on lead generation and brand engagement.

Content Pillars

Managing Content Calendars

SME Interviews

SEO

Audience Segmentation

Data-driven Campaign Development

A/B Testing

Cross-functional Leadership & Collaboration

I’ve managed creative teams and worked alongside designers, PR professionals, and executives to elevate brand visibility—earning five industry awards for a SaaS organization along the way. I also enjoy working directly with subject matter experts and founders to develop standout thought leadership content.

Business Outcomes

Content/design Briefs

Cross-team Recognition

Creating Feedback Loops

Founder-led Content

Sales Enablement

Product Launches

Creating Conversions with Content

From email campaigns to social content, webinars, PR, events, and video, I bring a versatile skill set and a collaborative approach to every project. I’m comfortable leading cross-functional initiatives that amplify reach and deliver consistent, compelling messages across all touchpoints.

Your Story

Matters