Writer | Strategist | Content Marketer

About Me
Hi, my name is Rachel. I'm a content writer and marketer specializing in creating communities around brand storytelling.

As a digital media and communications graduate of Texas Tech University, crafting messages for various audiences is what I do best. My strengths include: content writing, communication, copywriting, creative writing, digital marketing, journalism, research, SEO, and brand storytelling.

I believe that stories matter. As a Content Marketer, I develop and execute strategic content that drives measurable organic growth.
Results Delivered
90% LinkedIn Follower Growth over 12 months
38% Increase in Marketing Qualified Leads Year-Over-Year
20% increase in Organic Website Traffic over 6 months
70% growth in Blog Subscribers over 12 months

My strength lies in translating complex industry concepts into engaging, actionable content that connects with the right audiences at the right time. Here’s what I bring to the table:

Crafting Narratives

Brand Storytelling

I believe great content begins with great storytelling. I specialize in crafting narratives that build brand identity and foster connection. Whether it’s long-form thought leadership or short-form social copy, I approach every piece as a chance to build trust and community. My approach to crafting narratives follows the Storybrand framework.
Move The Needle

Strategic Thinking

I tailor content to audience preferences and platform behavior, with an emphasis on testing and optimization. My experience with segmentation, campaign development, and data-driven refinement has consistently moved the needle on lead generation and brand engagement.
Collaborative Approach

Multichannel Execution

From email campaigns to social, webinars, PR, events, and video, I bring a versatile skill set and a collaborative approach to every project. I’m comfortable leading cross-functional initiatives that amplify reach and deliver consistent, compelling messages across all touchpoints.
Elevate Brand Visibility

Collaborative Leadership

I’ve managed creative teams and worked alongside designers, PR professionals, and executives to elevate brand visibility—earning five industry awards for my organization along the way. I also enjoy working directly with subject matter experts and founders to develop standout thought leadership.

I’m eager to bring this blend of creativity, strategy, and execution to a team that’s making a difference. I’d love to learn more about your goals and how I can help you reach them.

Let me help you build relationships with your target audience.

Writer | Strategist | Content Marketer

© 2025.

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